CALDWELL MARKETING

Service / Google Business Profile

The listing that
rings your phone.

For most North Mississippi service businesses, the Google Business Profile produces more calls than the website homepage does. It is also the asset most often left half-built: wrong primary category, no services listed, stale hours, photos from three trucks ago. We fix it and keep it maintained.

What's included

Setup and verification support

New profile creation, ownership recovery, suspension appeals, and guidance through video or postcard verification.

Category and service tuning

Primary and secondary categories chosen against what actually ranks in your market, with a complete services list written in your customers' language.

Photo and video cadence

Real job-site imagery on a schedule — the profile signal most small businesses ignore entirely.

Posts, products, and Q&A

Offers, seasonal posts, and a seeded question set that answers what people actually call to ask.

Review management

Request workflow, response templates in your voice, and escalation handling for the rare bad one.

Insights reporting

Calls, direction requests, searches, and which queries surfaced your profile — reviewed monthly.

How we work

  1. 01

    Profile audit

    Category fit, completeness, photo history, review posture, and competitor comparison in your market.

  2. 02

    Rebuild

    Categories, services, description, hours, attributes, and website links corrected and matched to your site.

  3. 03

    Feed it

    Photo uploads, posts, and Q&A on a running cadence rather than a one-time cleanup.

  4. 04

    Report

    Monthly insights tied to calls and form fills, with next actions.

Standards

  • Profile data matched to website NAP and schema
  • No fake addresses, no keyword-stuffed business names
  • No incentivized or purchased reviews — ever
  • Suspension-risk review before any change to name, address, or category
  • You keep ownership of the profile

Questions

My profile got suspended. Can you help?

Often, yes. Suspensions usually trace back to a business name that includes keywords, an address that cannot be verified, or a category mismatch. We document the legitimate business, correct what triggered it, and file the appeal. We do not promise reinstatement in cases where the underlying listing was not eligible.

Can I rank without a storefront address?

Yes. Service-area businesses hide the address and set a service radius. What you cannot do is invent an address in a town you want to rank in — that is the fastest route to a suspension.

How often should photos be posted?

For most home and outdoor service businesses in this region, a few real job photos per month is enough to stay ahead of competitors who upload nothing after setup.

Is this the same as local SEO?

It is the profile half of it. Local SEO also covers your website's location signals, market pages, citations, and internal linking. The two work together, and we usually run both.

Related

Ready to start?

Email-blast review

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We check your domain, your subject line, and the body. You get a one-page fix list back.

Free this month. · We never sell your data.