CALDWELL MARKETING

Service / SEO

Rank where your
customers already search.

We run search engine optimization for businesses in Tupelo, Fulton, and the broader North Mississippi market. Local pack, organic results, and AI Overviews — one strategy, one team, no black-box reporting.

What's included

Local SEO

Google Business Profile optimization, local citations, review acquisition, and geo-targeted landing pages built around real service areas.

Technical SEO

Crawlability, indexation, Core Web Vitals, schema markup, internal linking, and site architecture — the foundation everything else stands on.

Content strategy

Search-intent mapping, page-level keyword ownership, and topical clusters. No thin pages. No cannibalization.

AI search (AEO/GEO)

Structured content and entity signals that get you cited in ChatGPT, Perplexity, Google AI Overviews, and Gemini answers.

Reporting you can read

Monthly reports in plain English: rankings, traffic, conversions, and what we changed to move them.

White-hat only

No PBNs, no link farms, no comment spam. Everything we build survives Google updates.

How we work

  1. 01

    Audit

    Technical crawl, keyword position baseline, competitor gap analysis, and local search visibility check.

  2. 02

    Fix + foundation

    Address indexation, schema, page speed, and on-page issues before pushing new content or links.

  3. 03

    Content + local

    Publish page-level content mapped to real search intent. Optimize Google Business Profile and local citations.

  4. 04

    Measure + expand

    Track rankings, traffic, and lead volume monthly. Expand into adjacent keywords and cities that convert.

Standards

  • Core Web Vitals passing on tracked URLs
  • Structured data validated in Rich Results Test
  • Google Business Profile fully optimized with services + posts
  • Monthly ranking reports with real keyword positions, not vanity metrics
  • Conversion tracking configured in GA4 + Search Console
  • White-hat only — link building through digital PR and citations

Questions

How long until I see results?

Local SEO typically shows movement in 60–90 days. Competitive commercial keywords in Tupelo or Fulton take 4–9 months for meaningful ranking. Anyone promising page-one in 30 days is guessing or cheating.

Do you guarantee rankings?

No — nobody legitimate can. Google's algorithm changes constantly. What we guarantee is transparent work, monthly reporting, and a strategy built on what actually moves rankings.

Do I need a new website?

Not always. We audit your current site first. If it's fixable, we fix it. If it's blocking your growth, we'll tell you honestly.

What's AEO and GEO?

Answer Engine Optimization (ChatGPT, Perplexity) and Generative Engine Optimization (Google AI Overviews, Gemini). Same fundamentals as SEO — entities, structured data, and authority — with different surface tactics. We handle both.

Related

Ready to start?

Site speed report

Find out what your slow site is costing you.

We run your site through real-user metrics and send back the dollar value of every second you lose.

Reports turn around in 24 hours. · We never sell your data.