CALDWELL MARKETING

Services / Ad Management / Tupelo

Ad management
in Tupelo, MS.

Paid search, Local Services Ads, and Meta paid social managed for Tupelo businesses. Full account ownership stays with you. Reporting ties spend to booked revenue.

What's included

Google Ads

Search, Performance Max, and remarketing tuned to Tupelo intent and margin.

Local Services Ads

LSA setup, badge verification, dispute handling, and bid strategy.

Meta paid social

Facebook and Instagram creative testing, retargeting, and Advantage+ campaigns.

Conversion tracking

GA4, Google Ads offline conversion imports, and phone-call attribution.

Landing pages

Purpose-built pages for high-intent campaigns — not the homepage.

Reporting

Monthly report on spend, cost-per-lead, cost-per-booking, and margin.

How we work

  1. 01

    Baseline

    Account audit, historical performance, and margin-tied target definition.

  2. 02

    Build

    Campaign structure, creative, and landing pages tuned to Tupelo intent.

  3. 03

    Launch

    Phased rollout with conversion tracking verified before scale.

  4. 04

    Optimize

    Weekly bid, creative, and negative-keyword adjustments.

  5. 05

    Report

    Monthly review tied to cost-per-lead, booked jobs, and revenue.

Standards

  • You own the ad accounts — always
  • Margin-tied targets, not vanity CPC
  • Phone-call and form conversion tracking wired at launch
  • Weekly optimization cadence
  • Transparent monthly reporting
  • No long-term contract lock-in

Questions

What ad spend do Tupelo businesses typically start with?

Google Ads floors sit around $1,000–$2,500/month for meaningful data. LSA can run lower. We size to your margin.

Do you manage LSA disputes for Tupelo service businesses?

Yes. LSA lead disputes, geo tuning, and job-type coverage are part of the retainer.

Who owns the Google Ads account?

You do. Every account is created on your Google identity so nothing gets held hostage if we part ways.

Related

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