CALDWELL MARKETING

Service / Web Design

Web design that ranks
and converts.

We design and build custom websites for businesses in Tupelo, Fulton, and across North Mississippi. Every site is engineered for speed, accessibility, local search, and AI-answer visibility — no template themes, no page builders, no fluff.

What's included

Custom design

Every page designed for your brand and your customer's decision flow. Not a template. Not a Wix drag-and-drop.

Engineered performance

Lighthouse-A, Core Web Vitals in the green, edge-cached delivery. Google rewards fast sites — we ship fast sites.

Local + AI search

Schema, entity linking, and on-page structure built for Google, Bing, ChatGPT, Perplexity, and Google's AI Overviews.

Accessibility first

WCAG 2.2 AA baseline. Semantic HTML, keyboard navigation, contrast, ARIA — accessible by default, not by retrofit.

Content that ranks

Search-intent mapping, unique copy per page, no doorway pages, no keyword-stuffed filler.

Long-term ownership

You own the code, the content, and the domain. No lock-in. We can host it or hand it off.

How we work

  1. 01

    Scope + strategy

    We map your customer's decision path, competitor coverage, and target search terms before a single pixel moves.

  2. 02

    Design

    Wireframe → visual direction → responsive design across every real breakpoint. You approve at each stage.

  3. 03

    Build

    Hand-coded on modern frameworks. Fast, indexable, accessible, secure.

  4. 04

    Launch + monitor

    Search Console + analytics wired on day one. We track rankings, conversions, and Core Web Vitals from launch forward.

Standards

  • Lighthouse Performance 90+ on the pages that matter
  • Largest Contentful Paint under 2.5s on 4G
  • WCAG 2.2 AA — real accessibility, not a badge
  • Structured data validated in Rich Results and Schema Markup Validator
  • Google Business Profile and local citation review included
  • Search Console + GA4 configured on launch day

Questions

How long does a website take?

Most business sites launch in 4–8 weeks. Larger builds with custom functionality, e-commerce, or content migration take longer. We give you a real timeline in the scope call, not a guess.

Do you use WordPress?

Only when it's the right fit. Most of our builds use modern frameworks that outperform WordPress on speed, security, and Core Web Vitals. We'll recommend the right stack for your business, not the one that's easiest for us.

Will my site rank on Google?

Web design alone doesn't rank a site — content, links, and local signals do. We build sites that are ready to rank. Pairing the build with our SEO service is what actually moves rankings.

Do you serve businesses outside Tupelo and Fulton?

Yes. Our studios are in Fulton and Tupelo, MS, and we work with clients across North Mississippi, the Southeast, and nationally.

Related

Ready to start?

Site speed report

Find out what your slow site is costing you.

We run your site through real-user metrics and send back the dollar value of every second you lose.

Reports turn around in 24 hours. · We never sell your data.