CALDWELL MARKETING

Service / Ad Management

Paid ads that pay
for themselves.

Google Ads, Google Local Services, Meta, and YouTube campaign management for Tupelo, Fulton, and North Mississippi businesses. Every campaign is conversion-tracked to real leads and revenue — not clicks.

What's included

Google Search Ads

High-intent keyword targeting, tight ad groups, negative keyword hygiene, and landing-page-aware bid strategy.

Google Local Services

LSA setup, verification support, budget pacing, and lead-dispute management for eligible service categories.

Meta (Facebook + Instagram)

Audience-based prospecting, retargeting, creative testing, and pixel + conversions API configured correctly.

YouTube + Display

Awareness and remarketing at CPM's that make sense for local budgets — not agency-inflated.

Conversion tracking

GA4, Google Ads conversions, offline conversion imports, and call tracking wired properly so you know what actually works.

Landing pages

Ad-specific landing pages engineered to convert. Because sending paid traffic to your homepage is how budgets die.

How we work

  1. 01

    Diagnostic

    Audit current spend, tracking, and campaign structure. Identify what's actually driving revenue and what's leaking budget.

  2. 02

    Rebuild + track

    Rebuild campaigns with correct structure, wire conversion tracking end-to-end, and set clear performance targets.

  3. 03

    Launch + optimize

    Weekly optimization on bids, negatives, ad copy, and creative. Rapid iteration in the first 4 weeks.

  4. 04

    Scale

    Once we have a proven cost-per-lead, we scale spend into channels and geos that deliver — not into ones that look busy.

Standards

  • Google Ads certified team
  • Conversion tracking validated end-to-end before spend increases
  • Transparent reporting: you own the account, you see the numbers
  • No long-term contracts — month-to-month once we prove performance
  • Local Services Ads eligibility and setup support
  • Landing pages included on retainer plans

Questions

What's the minimum ad spend?

We recommend at least $1,500/month in media for local Google Ads and $2,500/month for competitive markets. Below that, there isn't enough data to optimize meaningfully.

Do you charge a percentage of ad spend?

No. We charge a flat management fee, so we're not incentivized to inflate your budget. You get straight advice and straight pricing.

Who owns the ad accounts?

You do — always. We build campaigns inside your Google Ads and Meta Business accounts. If we part ways, you keep everything.

How long is the contract?

First 90 days are structured as a setup + optimization sprint. After that, month-to-month. If we're not performing, you're not stuck.

Related

Ready to start?

Competitor pull

See the keywords your competitor ranks for and you do not.

Drop a competitor URL. We pull their top organic terms and where the gap is.

One pull per company. · We never sell your data.